Wednesday, March 9, 2011

Brand Your Etsy Shop

A brand has been defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

How do you brand your Etsy shop?
Be consistent!

Your banner and avatar go a long way to branding your shop.

Yes, your cat is cute but... if your shop has nothing to do with pets stick with subject matter that customers will recognize as your shop.
A banner greets your customer when they first click into your shop.
Make it clear and welcoming, a swath of shop goodness.

If you don't have the computer skills to make a nice avatar and banner search out Etsians or friendly geeks that do.

What you sell!

Your listings, their photographs and the stories you write in your item descriptions all contribute to your Etsy shop brand. Make sure the look and style matches the feeling you are conveying in your shop and in your items.

Selling bedazzled used army boots? Use words to convey the shiney grunge look you are going for.
Try "Boots to be worn by a princess that doesn't need rescuing" instead of "dumpster dive finds with spit glued rhinestones" unless that's your vibe...

Shipping - the packaging, thank you note, business card: whatever you include when you send out that sale should be remembered by the customer in a positive way. Little touches like color coordination or a well executed theme. All help to brand your shop and make their purchase memorable. It doesn't have to cost a lot or use up too much of earth's valuable resources. But think beyond the ziploc bag thrown into the bubble envelope.

Include a picture of your cute packaging in your listing.

By effectively branding you Etsy shop you can drive more traffic to your shop.

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