Monday, January 6, 2014

Who's New Monday: StereOtypes

It's our first Who's New of 2014! Let's welcome Roselle (Rosie) Turenne to the team!

Where are you from? 
Saint Boniface

What is your shop name?

When did you start your Etsy shop?
My Etsy shop has been open since October 2013--I'm still a newbie!

Why did you decide to start an Etsy shop?
I started selling at the local Makers Market, the Wolseley Farmer's market and the odd craft sale. I quickly became jealous of all the wonderful work and excellent sales that WEST was doing. I also got a big push (ok, a shove) from fellow WEST members, notably Kat from Aelios Designs who spoke very highly of their Etsy experience. I figured I had nothing to lose, but much to gain! I enjoy the sense of 'family' that exists between Winnipeg's artisans and am pleased to be part of such an awesome team.

What do you sell?
I craft stereos by upcycling speakers and vintage luggage with new electronics, transforming these into unique pieces of functional art. I've been also known to transform vintage lunch boxes, shoeshine boxes and various other fun finds like old Coleman coolers into one-of-a-kind stereo systems. Each piece is able to play anything that is equipped with an earphone jack, be it your iPod or your 80's Walkman!

What is your favorite item to make?
I can't say that I have a single favorite item. But I do have a penchant for transforming the small Train Cases; I love the stories that they could tell! My favourite part of the process is deciphering the history of a vintage suitcase by clues left it a customs sticker from a trip to Bermuda or an old newspaper lining the case, and of course naming every single one of my stereOtypes after a song or a performer.

What are your long-term Etsy goals?
I sold my first stereOtype a year ago today. I had set a lofty goal of selling an average of one per week. I have now sold 60! It's hard to know what the future holds...I feel blessed and grateful to have found a pastime that I love and that makes both myself and my customers very happy! What more could I ask for except maybe selling an average of 2 per week?!

I will also be spending the month of July as 'Artiste en residence' in the Loire Valley. I will have the privilege of living on a vineyard and creating stereOtypes for the wonderful owners of La Grande Maison d'Arthenay - Vive la France! Perhaps Etsy has a place in the European market?! 

Make sure to follow all things stereOtypes here:
Official Website

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